Fashion, Heritage & Authenticity

Nov 25

“As A Child I was never playing with dolls. I was dressing them and styling them.”

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Alejandra Alonso Rojas | Fashion, Heritage, and Authenticity

Ever wondered what it takes to make it big in the fashion industry? In this episode, Paula sits down with Alejandra Alonso Rojas, the talented designer behind her eponymous fashion brand. Fresh off her Spring/Summer 2025 collection debut at New York Fashion Week, Alejandra shares her incredible journey from Spain to New York City and how she built her brand from the ground up.

Here’s what we’re diving deep into:

Alejandra’s early influences, including her family traditions in knitting and crocheting, and how they shaped her design ethos.
The challenges and triumphs of launching her fashion line in 2016 and making a name for herself in the competitive New York fashion scene.
Her journey with the CFDA and the pivotal moments that propelled her brand to new heights, including a memorable call from Anna Wintour’s office.
Her unique approach to designing for the modern woman, emphasizing comfort, wearability, and seasonless style.
Balancing life as a hands-on mom and a successful entrepreneur, and how she seamlessly integrates her son into her work life.
Insights into her creative process, from initial sketches to runway-ready garments, and navigating the business side of fashion.
Plus, Alejandra offers her best styling tips and advice for aspiring designers in a quick-fire round that you won’t want to miss!

Where to find Alejandra Alonso Rojas: