How Taylor Swift Made Fazit Go Viral

Written By World’s Your Oysta
 

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Aliett Buttelmann | How Taylor Swift Made Fazit Go Viral

What happens when Taylor Swift wears your brand? For Aliett Buttelmann, co-founder of Fazit, it meant overnight virality and a jaw-dropping 3500% sales spike.

In this episode of World’s Your Oysta, Paula gets the full download on:

  • The moment Taylor wore Fazit—and what happened next

  • How Aliett navigated sudden hype without losing the heart of her brand

  • Turning visibility into longevity

  • The rituals, mindset, and community-first focus that keep her grounded

This is more than a viral success story—it’s a masterclass in building something real in a world that moves fast.

🎧 Listen now and get inspired—because the world’s your oysta.

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